Managing and Leading Strategic Communication

Strong communication contributes to bringing stakeholders closer to their leaders. It encourages transparency, increases the feeling of ownership and improves organisation credibility. Leading strategic communication ensure stakeholders understand the vision of the future and can motivate behaviors that lead to a successful transformation of the organisation. This seminar introduces the tools and techniques that enhance internal and external communication and ensure the efficient implementation of change management. It explores solutions to the communication challenges organisations currently face.

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In-House Training

Would you like to train more than 7 members of your team on this topic? We can visit your organisation, host your group at one of our centers, or organise virtual training. Contact us to discuss your requirements or request a quote online.

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Practical Objectives:

  • Understand the role of public relations and communication for public and private organisations.
  • Develop the necessary skills to formulate a communication strategy for specific audiences.
  • Master the tools required to conceptualise, implement, and monitor a communication plan.

Training Seminar Topics

Introduction to Communication

Information and communication, communication and organisations, communication and governance. Why communication is important to change management. The communication life cycle.

Strategies and Communication Plan

Information and communication; communication within organisations; communication and governance. The importance of communication in change management. The communication life cycle.

Communication and its Management Tools

How and where to integrate communication in a project or public intervention. Communicate what, to whom and how? Selecting spokespersons and choosing channels. Designing a communication plan: best practices and management tools.

Internal Communication

Internal communication and organisational performance. Types of internal communication. Transparent internal processes and communication flows. Internal communication audit.

External Communication

Tools and promotional materials for visibility and transparency. Global and specific effects on target audience: press releases, press conferences, advertisement, message, corporate image.

Speech and Mass Media

Improving rhetorical, writing and speech presentation skills. Preparation for public and media interventions (preparation for answering press questions) stress management, non-verbal communication, handling media under pressure.